Yasser (June 4, 1983) began his interest in Arabic calligraphy at the age of ten, then his graphic design career at the end of high school in 2000.
Over the years, he designed & led the branding of high-value Saudi brands including Bahri, Suhail Restaurant, Lusin, Soho, Monopoly, Wagyu, Wooden Coffee, Gelatick, Areej AlAbdullah, Wssel app, Sanar App, NasJet, Riyadh Walk, Abu Helal Restaurants, Albatool Press, Dr.s' Lounge, Chbib, Mgasha, Beta Labs, Nabataty, Alghadeer Compound, Alrajhi Invest, .. and more.
Founder of YaStudio, a creative studio specialized in branding and creative direction since 2003. Today, YaStudio becomes one of the recommended branding agencies in Saudi Arabia.
Founder of BeSaudi, which started in 2013 as a series of creative meetups, including Behance Riyadh, Jeddah, Jazan, and Al-Madinah. Today, BeSaudi achieves +12 meetups, +3000 visitors, and +300 creatives to present and talk about their work.
Member of the Advisory Committee at the College of Design at PNU & DAU.
Founder of SaudiStudios, a directory that brings together advertising agencies, marketing companies, production houses, design studios, and creative platforms in Saudi Arabia from various creative categories and specialized services to help those looking for a certain company, with a specific service, in a specific region, with specific experience, whether for clients who are looking for the right partner for their projects, or professionals who are looking for job opportunities or connecting these agencies together to cooperate with each other.
Founder of GridPapers, a stylish notebook made for creatives, leaders, and writers.
In 1997 at just the age of 14, he won the national calligraphy competition with a featured work added to the showcase book.
Yasser is a diver 🤿, hiker 🥾, and biker 🚴.