He is committed to at most professionalism in his profession to build creative platforms and networks. As designer, he oversees the design of branding for clients and ensuring that new branding fits in with their requirements and image they wish to promote for their companies or products.
Yasser has led & designed the branding of high value brands, clients include: NasJet, Lusin Restaurant, Chandelier Food Complex, MeltingPot Arabic Logo, Danat Realty, Raseel Holding, Alghadeer Compound, Riyadh Walk, Dooryard Food Complex, Green Apple, Praline, Scaramouche, Jarlicious, Dieta, Warif and more. Both Alghadeer and Marcens branding have been featured at Behance.
Yasser is the founder of YaStudio, a design studio to create luxury, personality, competition and art through branding, identities, websites and art direction.
Yasser is the founder of BeSaudi, an annual series of events to encourage local creatives to achieve their desire towards gathering with the other artists in each area and showcase their work from different topics and get feedback from professionals and audience under one roof; which has spread to three cities in Saudi Arabia: Riyadh, Jeddah and Jazan, with dozens of events, hundreds of participators, and thousands of attendees
Recently, he founded SaudiStudios, a platform brings together professional agencies and creative studios in Saudi Arabia from various fields and specialized areas to help those looking for a specific area that suits their business as well as to connect these agencies together.
His interest in design started at the young age of 10, already making school posters as a talented calligrapher. In 1997, at just the age of 14, he won the national calligraphy competition with a featured work added to the showcase book, which was written by 2 types of Kufi; Fatimi & Mushafi.