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He designed & led the branding of high-value brands and startup companies, clients including Lusin Restaurant, Wssel App, NasJet, Suhail Restaurant, Dr.s' Lounge, Chbib Company, ORYX, Riyadh Walk, SohoClub, Sports Cafe, Chandelier Food Court, Alghadeer Compound, and more. (See work)
His interest in design started at a young age of 10, already making school posters and calligraphy. In 1997 at just the age of 14, he won the national calligraphy competition with a featured work added to the showcase book.
In 2003, he founded YaStudio, a specialized creative studio in designing luxury, personality, and competition through branding and art direction, which today achieves +100 branding project and +200 local and global clients.
He co-founded BeSaudi platform which started at 2013 as a series of creative meetups including Behance Riyadh, Jeddah, Jazan, and Almadinah which held every year to encourage creatives to present their work and to connect with local professionals. Today, it is achieving +12 meetups, +3000 visitors, and +300 creatives to present and talk about their work.
In 2016, he founded SaudiStudios, a platform brings together creative agencies and design studios in Saudi Arabia from different categories to help those who are looking for a specific service, in a specific region, with specific experience as well as to connect these companies together. SaudiStudios to be launched in the middle of 2019.
Yasser created his first product "GridPapers" a stylish notebook that made for creatives, leaders, and writers. And to be launched soon.
Besides design and creativity, Yasser has little hobbies but interested, he is a freediver, scuba diver, biker, hiker, and writer.